<strong>Product Discoverability:</strong> <br /><br /> <ul> <li ><span id="answer">The ability for a product to be found on Amazon. Amazon focuses on search engine result on products rather than sellers of the products. Key areas of discoverability include keyword research terms, inventory management, <a href="https://www.h10.com.cn/amazon101/what-is-amazon-best-sellers-rank">Amazon BSR</a>, and <a href="https://www.h10.com.cn/amazon101/what-is-ppc">PPC advertising</a>. To relate it more traditional product ad channels, think driving traffic.</li><br /><br /> </ul> <strong>Product Buyability:</strong><br /><br /> <ul> <li>The ability of the product to be purchased while using the Amazon platform. To relate it more traditional product ad channels, think converting traffic.</li> </ul> </span>