<h1>DSP</h1>
DSP – Demand Side Platform
DSP is an advertising platform that enables advertisers to programmatically display, video, and audio ads. Thus it helps drive traffic to corresponding websites and mobile apps.
The Amazon DSP provides a brand with an opportunity to further develop their Amazon marketing advertising strategy through advanced targeting, precise Amazon audience control, and more display ad placement through Amazon’s O&O (owned-and-operated) inventory.
